SEO = Search engine optimization
SEO allows companies and businesses to be found on the Internet by their customers without having to pay for each visit
When we have a problem, want to look for certain information or need something, we usually turn to web search engines. Normally search engines return a search result so we usually visit the first links.
SEO works so that your business or service appears in those results, in the first positions. If the user sees your web page within them, it is very likely that he will visit it being that this visit does not cost you anything (as opposed to ads).
Normally, in organic searches, many web pages compete to appear in the first positions. There are only 10 websites that can be in the first 10 results. However, there are millions of results.
Search engines tend to show the most trustworthy websites in the top positions. If your website is there, your brand can be understood as trustworthy and credible to consumers.
SEO allows us to monitor market changes and understand consumer intent in detail.
SEO can tell us which consumers want what. And it does so by resorting to analytics and artificial intelligence (AI) tools. With this, we can detect new trends and business opportunities.
Everyone wants to be at the top of search engine results and get maximum visibility. However, few know that user experience plays a huge role in this endeavor.
The user experience is a key factor for web positioning, as publicly stated by Google itself. In fact, Google is measuring more and more accurately whether a website offers a good or bad user experience.
Providing a good user experience not only has very positive effects on improving search engine rankings. Your visitors will appreciate it and will be happier.
SEO is alive. It changes daily. And with it, the best practices to apply it. Digital marketing professionals have the obligation to accompany and implement these best practices to our clients, to keep them at the forefront in search results.
Even if your website has had previous SEO work done, if that work does not continue, it is very likely to lose effectiveness.
It is clear that SEO costs money. But it is undoubtedly cheaper and more effective than hiring an on-staff person with the task of attracting and retaining new potential customers to the business.
SEO can replace much of a company's commercial (or traditional marketing) work. Keep in mind that the vast majority of people turn to the Internet on a daily basis. Knowing that your company is visible to those people is very important, and that is precisely what SEO generates.
We put into action the current best practices indicated by Google and avoid black hat SEO.Contact Us
Google has developed a tool that measures the quality and potential of web pages
Technology provided by Google Lighthouse
Results provided by Google Lighthouse simulating navigation from a mobile device
These results measure the quality and potential that a website has under Google's lens in 4 important areas: performance, SEO, accessibility and best practices.
Google has stated openly that these results directly affect the positioning of web pages in its search engine. It is so important that Google developed this free tool so that users can test and improve their web pages.
These results also greatly impact a website's conversions (actions taken on a website such as buying, contacting, etc.). Getting poor (below 60) or suboptimal (below 90) results in some of these areas indicates that the website is not properly optimized and has potential for improvement.
Our agency has a firm commitment to design and optimize websites to achieve a minimum of 90 points in each of the 4 areas.