An excellent website is necessary to be successful on the Internet. However, "necessary" is often confused by " sufficient". In more than 95% of the cases, a web redesign is not enough.
Contrary to what many people may think, an excellent website is not necessarily the one that has the greatest aesthetic impact on its visitors. It is the one that best conveys the essence of the company, clearly indicates what it does, showcases its products and services, and facilitates and encourages visitors to interact with it.
In addition to the website, it is essential to ensure that the business is in the rest of the digital media (social networks, directories, forums, etc.) with a consistent image and message. Other important aspects are the management of the company's reputation, aligning and adjusting the interaction with its customers in all channels (including the face-to-face channel).